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Unit 4 DB Competitive Positioning

Unit 4 DB Competitive Positioning

Q This week, you have a car to sell. You want to purchase a new vehicle and the dealer is offering you, well, almost nothing for the car you have now. So you’re going to sell it outright. Describe the competitive positioning you face and are going to take, the tradeoffs you face with differentiation, the cost, and any pricing options you might offer. Be creative! You need the money!

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The first type of customer required to be targeted to sell the car would be an individual who is a non-dealer. This is because there can be private selling done to this type of a customer without facing problems. In this way, satisfactory levels of profits can be earned substantially. As the car to be sold by me is already used, there has to be careful observation about the market realities of such a car. There has to be the conduction of a specialized study to ensure that the selling prices of such types of cars can be known by me. There has to be statistics about such cars researched and studied. For example, the initial price offered for such types of cars, the prices negotiated for such types of cars, the prices finalized for such types of cars, etc. have to be known by me.